Worst Mistake Ever, or Best Marketing Ploy Ever?

Last week, May 8th to be precise, was the 122nd anniversary of Coca-Cola. When Coca-Cola was first introduced in 1886, they sold about 9 drinks a day. Today, that figure pushes upwards of 1.5 billion. And no, I am not responsible for a majority of them.

I do drink more than my fair share of Coke, going back to when I was a kid. Probably one of the good things my step-dad did was drink Coke, so we generally had some around the house. He was from the south, so that is probably why he drank that over “that other cola” (Yes, if I am at a restaurant and I ask if they have Coke or Pepsi, if hey say Pepsi I get something else entirely). Back then it was the old 16 ounce, returnable, glass bottles that came in the eight-pack (or was it ten?) cartons. Then I remember the 8 ounce cans, the commercials showed you that they were pocket-sized, but I could never get them to fit in my pockets. Maybe it was those Sears brand jeans I wore as a kid?

By the time I was in High School, I was probably at a 5-6 can a day habit. I even kept a 12-pack in my room and had no problem drinking the occassional warm Coke while doing homework or something. All and all, life was good.

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